LOGO DESIGN
When Liberty Lawn Care contacted me in need of a logo all they asked for was a simple word mark. They were happy with the word "Liberty" with the grass shadow across the bottom.
Yet, I felt the logo at that point was incomplete and wasn't telling the audience much about the brand. Then realizing that this logo will most likely be displayed on t-shirts, trucks, and lawn signs I told the owner that we need the logo to convey the message of the company at a glance.
I gave him several creative options. He asked if it would be possible to incorporate the exact mower he used to start the company, and this is what I came up with for him.
