LOGO DESIGN
The owners of Natural Alternative have been using different logos on their marketing materials for years. They wanted to have a logo of their own so they can stay consistent in their brand. Offering natural remedies, holistic care, and message we wanted the logo to feel peaceful. They choose a lotus because they are a representation beauty, fertility, prosperity, and eternity. I wanted to take a minimalist approach to the logo. I didn't want it to overwhelm the viewer, which would take away from a peaceful feeling. I went with three leaves to represent the companies devotion to balance and center their clients health.
